Privacy Policy
Last updated: October 14, 2026
This English version is a courtesy translation. If it differs from the Spanish version, the Spanish version prevails.
Connecta (“Connecta”, “we”) offers businesses, organizations and professionals (“Customers”) an assistant that answers WhatsApp messages and an inbox where their team can continue the conversation. This policy explains what data we process, why, who we share it with and what rights you have.
1. Who is responsible for the data
- The Customer that connects its WhatsApp number decides what is done with the messages and data of the people who write to it. It is the data controller towards those people.
- Connecta acts on behalf of the Customer: we store and process the data to provide the service and do not use it for our own purposes, except as stated in section 4.
- For the data of people who use our web application (the Customer’s team), Connecta is the controller.
2. What data we process
| Source | Data |
|---|---|
| People who write via WhatsApp | Phone number, WhatsApp profile name, message content (text, audio, images, documents), date and time, delivery and read status |
| Customer records | First and last name, phone number and other contact details or history the Customer already holds in its own system, when a conversation is linked to a contact |
| Customer’s team | Name, email, role, actions in the inbox (take over, reply, hand back) |
| Meta connection | WhatsApp Business account and number identifiers, display name, number quality rating and an access token, which we store encrypted |
We do not ask for or infer sensitive data (for example, health data) ourselves. If a person writes it in a message, it stays in the conversation like any other content and the Customer is responsible for how it is handled.
3. What we use it for
- Receiving and sending WhatsApp messages on the Customer’s behalf.
- Generating automatic replies with artificial intelligence based on the content the Customer itself configured (services, prices, hours or other information).
- Handing the conversation to the team when the assistant should not or cannot answer, and notifying staff.
- Showing the contact’s history and context in the inbox.
- Keeping the service secure, preventing abuse and meeting legal obligations.
4. Artificial intelligence
- A language model processes the text of incoming messages and the content configured by the Customer to draft a reply or decide to hand over to the team.
- The assistant does not replace professional judgment or give medical, legal, financial or other specialized advice; when asked for it, it hands the conversation to the team.
- AI providers process the text to return the answer to us. We access them through programming interfaces (APIs) and do not allow people’s messages to be used to train their models.
- The Customer can turn the assistant off at any time from Settings.
5. Who we share data with
- Meta Platforms (WhatsApp Business Platform): carries the messages and is responsible for its own processing under WhatsApp’s policies.
- Infrastructure and AI providers that serve us under confidentiality agreements: hosting, database and language model.
- Authorities, when required by a valid law or order.
We do not sell personal data or use it for advertising.
6. Where and how long we keep it
- Data is stored on the servers of our infrastructure providers, located in Atlanta, United States.
- Conversations are kept for as long as the Customer keeps its account. When WhatsApp is disconnected, the history is kept and the service stops processing new messages.
- Attachments (images, audio, documents) are available in the inbox for 7 days, which is how long Meta keeps the file.
- When the account is closed or at the Customer’s request, we delete the data within 30 days at most, except what we must keep by law.
7. Security
We use encrypted connections, access tokens encrypted at rest, per-Customer access (one Customer cannot see another’s data) and signature verification of every notification we receive from Meta. No system is infallible; if we detect an incident affecting your data, we will notify the Customer without delay.
8. Your rights
You can request access to, correction or deletion of your data, and object to its processing. Write to us at soporte@connectaia.com.
9. Data deletion
To request deletion of your data, write to soporte@connectaia.com from the email associated with your account, or tell us the WhatsApp phone number you used and the business or organization you talked to. We will reply within 15 business days at most.
10. Minors
The service is aimed at businesses and organizations. When a minor writes, they usually do so through their parents or guardians, and the Customer decides how to handle those messages.
11. Changes and contact
If we change this policy, we will publish the new version with its date. For any question: soporte@connectaia.com.